Yannick Bolloré
Jun 21, 2022

Yannick Bolloré: A culture of collaboration, not competition

Collaboration is one of the key foundations for creativity, not just with external partners but internally too, with different disciplines or regions working together to reach a common goal, Yannick Bolloré, chairman and CEO of Havas Group, says. This is the last essay in our series by global agency chiefs ahead of Cannes Lions.

Collaboration has always been fundamental to creativity. Now more so than ever. Just look at what is happening in fashion, music, film and across all of culture (I’m particularly loving our great clie

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