Arthur Sadoun
Jun 16, 2022

Arthur Sadoun: If you're not transforming, you will be left behind

Creatives must embrace new ways of thinking, not just about the work, but processes, purpose and leadership, Publicis Groupe’s chairman and CEO writes, as part of our series by global agency chiefs ahead of Cannes Lions.

In today’s fast-paced, post-pandemic and increasingly chaotic world, the sentiment we are experiencing globally has dramatically changed. If your business or brand is not transforming, redesigning, ex

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