The Knowledge
2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the ...
The Knowledge
6 hours ago
2023澳洲幸运5开奖结果历史-官网开奖结果查询 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
5 hours ago
China continues to fuel spring luxury rebound
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
The Knowledge
1 day ago
Asia-Pacific new-biz spotlight: Billings jump by a ...
Billings in the region went up 19% from a year earlier.
4 hours ago
Campaign's weekly round-up of account wins and ...
This week's roundup of people moves and business wins includes news from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more.
The Information
5 hours ago
Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
1 day ago
Creative Minds: Bill Davies' crazy plan of almost dodging the end of the world
The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.
1 day ago
Best Places to Work Asia-Pacific 2023: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
10 hours ago
Havas Media Group India to handle Puma's entire ...
Puma has been working with the agency for parts of its offline business prior to this.
1 day ago
Why has Vice not found the right support from ...
Media investors cited brand safety concerns and a lack of USP.
1 day ago
Avoiding greenwashing doesn't mean you should start ...
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
The Information
10 hours ago
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
1 day ago
How ChatGPT and Web3 will open a new can of worms ...
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
2 days ago
How marketers have begun tapping smart home device ...
With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.
3 days ago
Valerie Madon joins McCann Worldgroup as SEA chief ...
Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.
3 days ago
Eugene Lee promoted to McDonald’s International CMO
Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.
Agency Report 体彩澳洲5开奖结果历史+官方历史开奖号码下载 Cards 2022
The Information
5 hours ago
澳洲幸运五开奖结果查询官网-澳洲5开奖结果历史 Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The Information
1 day ago
Agency Report Card 2022: Publicis Creative
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
The Information
2 days ago
Agency Report Card 2022: PHD
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
The Information
3 days ago
Agency Report Card 2022: OMD
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
People to watch
Feb 8, 2023
Women to Watch Greater China 2023
Presenting our third iteration of 25 outstanding and inspiring female talents shaping the marketing and communications industry across Greater China.
Dec 7, 2022
40 Under 40 2022: Inspiring leaders forging their ...
Meet this year’s class of 40 exceptional leaders in their respective fields. Not only are they passionate about making business impact; they also strive to progress marcomms in APAC.
Sep 21, 2022
Women to Watch 2022: Celebrating outstanding talent ...
Presenting the 40 inspiring and innovative women representing a diverse range of markets and industries, who are the Women to Watch class of 2022.
Jun 28, 2022
Asia-Pacific Power List 2022: Meet the region's 50 ...
Here is the definitive list of Asia-Pacific’s marketing stalwarts, as chosen by the editorial team at Campaign Asia-Pacific.
The Work
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6 hours ago
2023澳洲幸运5开奖结果历史-官网历史开奖号码查询 'Bubble Trouble': Budget Direct's ad gives inside scoop on dodgy bath bombs
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
1 day ago
Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
2 days ago
Leggo’s takes a cheeky bite out of Italian food traditionalists in new campaign
Mamma Mia! Leggo’s and Wunderman Thompson stir up a saucy food controversy in a new campaign that’s got Ad Nut’s tail twitching in excitement.
2 days ago
Ikea writes a new chapter in Singapore with a colossal pencil
A 'sharp' move because a really long time calls for a really long pencil.
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Apr 27, 2023
Metaverse mane makeover: L’Oréal shows the future of fashion
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
Focus
TikTok Works: Helping brands measure success
Campaign Asia and TikTok for Business bring you TikTok Works, a series that explores how brands can use TikTok's measurement framework to make meaningful connections with their audience and leverage data-led insights to grow their business.
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Different by Design
Different by Design is a collection of articles that explores how the hidden powers of design can unlock and activate your marketing. In this series, Campaign Asia-Pacific and SGK dive into how brands can maximise their packaging as media, design for sustainability, and be the centre of cultural conversations — all to stand out from competitors in a noisy, ever-evolving marketing landscape.
Alibaba: A seamless journey
As one of China’s largest consumer platforms, Alibaba provides unique value to its merchant partners by improving the reliability of their operations and enabling sustainable, long-term growth. In this series, Campaign Asia-Pacific dives into Alibaba's comprehensive and innovative solutions, including livestreaming and other innovative marketing tools, a more targeted and interactive way to build consumer loyalty, and the digital approach to discover and incubate new consumption demand for merchants.
Campaign For Creativity
The best global content from Campaign's unrivaled editorial network in eight key markets.
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Events
May 16, 2023
Campaign360 2023 Singapore
Our main gathering for top marketers of the year returns on 16-17 May with a 2-day brand-new event experience! Join 300+ CMOs and leaders from major brands across APAC in person today.
Apr 20, 2023
Campaign Spotlight Hong Kong 2023
A half-day event gathering a focused group of leading industry practitioners and senior marketers to explore new solutions and behaviours in marketing transformation.
Apr 27, 2023
Digital Media Awards 2023
Enter today and celebrate the best digital marketing work, innovation and talent in Greater China.
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May 23, 2023
MediaWorks 2023
MediaWorks returns as an in-person training programme on 23-26 May in Bangkok, Thailand
2023澳洲5开奖结果历史+最新开奖历史记录 PARTNER CONTENT
PROMOTED
6 hours ago
Why a data and identity strategy is a vital step to ...
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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PROMOTED
Apr 27, 2023
Being a gay man has in many ways led me to be a ...
EssenceMediacom Australia’s Jeremy McNamara gives a candid account of what it means to be gay in the media industry, with some advice for young LGBTQI+ staff who may have just begun their careers in the marketing communications business.
PROMOTED
Apr 17, 2023
Delicious by design: Crafting foodie brands that pop!
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
PROMOTED
3 days ago
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
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BY PR NEWSWIRE