Partner Content
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Empathy and culture: The keys to successful M&A
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
Being a gay man has in many ways led me to be a better leader
EssenceMediacom Australia’s Jeremy McNamara gives a candid account of what it means to be gay in the media industry, with some advice for young LGBTQI+ staff who may have just begun their careers in the marketing communications business.
Delicious by design: Crafting foodie brands that pop!
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Responsible advertising is more than just reducing environmental impact — it’s also about sensitive engagement and positive influence
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
Fostering DEI in the workplace from a leadership perspective
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
Reels for agencies: Supercharge your client campaigns with shortform video
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
How TikTok is embracing the advertising paradigm shift
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
Solving agency challenges with an ERP system
With the ability to support reporting with data, APIs, and business intelligence tools, a great Enterprise Resource Planning solution can help agency teams work smarter, not harder.
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
How adtech maturity can make programmatic advertising more efficient in a post-cookie world
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
Have a little faith: When it comes to DEI, don’t forget about religious diversity
In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.
Independent creative chiefs on turning attention into sales
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
Different, not deficient: Why we should all be championing neurodiversity in the workplace
We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
AOY Insights: Wavemaker APAC’s Gordon Domlija named Asia-Pacific Agency Head of the Year
A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.
AOY Insights: Triple gold for T&A Ogilvy, with win in ‘Southeast Asia Influencer Marketing Agency of the Year’ built on local success
Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the envelope with a year of innovations.
Beyond measure: How metrics can power a winning TikTok strategy
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
AOY Insights: Wieden+Kennedy Tokyo head ‘Best Place to Work’ in Japan and Korea
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
Tuning into Generation Twitch: what sets the youthful audience for gaming and livestreaming apart
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
AOY Insights: IdeasXMachina earn gold in Best Culture (SEA), MD Jedd Ilagan named region’s Young Business Leader of the Year
Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.
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