Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
Spain-based LLYC has acquired U.S.-based BAM. This video, presented by Agency Futures, the consultancy that advised on and helped close the transaction, underscores the vital role that certain overlooked factors can play in all such unions.
EssenceMediacom Australia’s Jeremy McNamara gives a candid account of what it means to be gay in the media industry, with some advice for young LGBTQI+ staff who may have just begun their careers in the marketing communications business.
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Responsible advertising is more than just reducing environmental impact — it’s also about sensitive engagement and positive influence
Sam Pattison, managing director of Teads SEA share his insights on the evolution of responsibility advertising and how brands can improve digital impact for their consumers.
Eva Weng of EssenceMediacom China discusses how she has developed a diverse, equal and inclusive workplace to boost business success.
Offering the brand-building opportunities of shortform video and backed by the full force of Meta’s ecosystem, Reels has the potential to expand and level up your client campaigns.
We speak to TikTok’s general manager of global business solutions, SEA about how the platform is innovating to meet changing consumer and marketer needs.
At a roundtable organised by Xandr featuring participants from dentsu, Lotame, and Accor, the panel discussed how a mature adtech model driven by curation and first-party data helps all participants in the digital advertising ecosystem
In an age where people are encouraged to be their full and authentic selves at work, diversity of faith can — and should — play a key role in your company’s DEI programme.
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
We speak with EssenceMediacom’s chief strategy and transformation officer for South Asia, Sonali Malaviya, about why we should embrace neurodiversity in the workplace, the importance of representation, and why neurodiversity benefits everyone.
A strong year of meeting people, product and growth goals across the region is all the more impressive as it was orchestrated to deliver on Wavemaker’s vision from Shanghai under lockdown conditions.
AOY Insights: Triple gold for T&A Ogilvy, with win in ‘Southeast Asia Influencer Marketing Agency of the Year’ built on local success
Vietnam’s Digital Agency of the Year and PR Agency of the Year pushed the envelope with a year of innovations.
With its measurement framework, TikTok is making it easier than ever for advertisers to see what value the platform brings to their brand — and how to increase it with data-driven insights.
Agency sees results from turning global focus on culture and diversity into local learnings for its hybrid blend of talent.
A new audience segment is emerging within young adults: Generation Twitch which spreads across millennials, Gen Z, and Gen Alpha. Brand owners ought to pay attention to what unites this audience — a greater focus on diversity, inclusivity, and authenticity.
AOY Insights: IdeasXMachina earn gold in Best Culture (SEA), MD Jedd Ilagan named region’s Young Business Leader of the Year
Manila-based agency puts people first to create an environment of growth, inclusivity and award-winning work.
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