5 hours ago

Agency Report Card 2022: Publicis Media

Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings

6 hours ago

2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads

Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.

10 hours ago

Fit for a King: How are brands celebrating the coronation?

Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?

10 hours ago

As upfronts near, can attention live up to the hype?

Or is this newish metric just another shiny object?

1 day ago

Creative Minds: Bill Davies' crazy plan of almost dodging the end of the world

The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.

1 day ago

Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work

CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.

1 day ago

How Bud Light’s abandonment of the trans community could influence Pride

In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.

2 days ago

How marketers have begun tapping smart home device opportunities

With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.

2 days ago

The big issues brands must tackle to deliver seamless consumer experiences

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

2 days ago

Inside FairPrice's retail media strategy to help brands target consumers

CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.

2 days ago

How is adland helping staff on their fertility journey?

Industry leaders in UK reveal how they’re supporting employees with life-changing benefits.

3 days ago

5 reasons Bed Bath is headed to the great beyond—and one opportunity that could still save it

Its efforts to become an ‘omni-always’ retailer have so far fallen short.

3 days ago

'Creativity is still very much people-driven' — how is PR using AI?

With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?

3 days ago

‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.

Apr 27, 2023

Creative Minds: Meet 'Vickypedia', the Leo Burnett copywriter with a passion for trivia

Largely an introvert with spikes of passion, it takes Cate Blanchett movies, special causes, or campaign ideas for Vickknesh Raj to burst out of his shell.

Apr 27, 2023

Meta restores revenue growth as newer ad formats show promise

Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.

Apr 26, 2023

Ebiquity CEO on brands overinvesting in media and being underserved in APAC

Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.

Apr 26, 2023

Global indie agency rankings: W&K is most active shop at start of 2023

W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.

Apr 25, 2023

How Partipost grew its influencer marketing platform in Asia and how it now works with media agencies

Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.