The Information
Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
Agency Report Card 2022: Publicis Creative
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
Agency Report Card 2022: PHD
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
How is adland helping staff on their fertility journey?
Industry leaders in UK reveal how they’re supporting employees with life-changing benefits.
Agency Report Card 2022: OMD
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
Agency culture benefits when leaders sweat the small stuff
Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration
Netflix set to appoint U.K. media agency
Incumbent Wavemaker was knocked out earlier in the process.
How can adland protect diversity budgets in tough times?
Campaign asks industry leaders in the U.K. how to ensure DEI commitments stick as the economic situation gets stickier.
Will agency groups continue to outperform tech companies?
Analysts and agency bosses explain why holding groups have had a better year than pure-play tech companies.
Agency Report Card 2022: Ogilvy
In a year that shook businesses and economics to the core, the creative behemoth will be credited for sailing with safety and stability.
Agency Report Card 2022: Mindshare
Losing PepsiCo and finishing runner-up to Publicis Media was a significant setback for Mindshare, but it remains the top revenue generator in APAC.
Agency Report Card 2022: Wunderman Thompson
The linchpin to success came from turning talent attrition into attraction, with better transparency, staff development, and leadership to match.
Agency Report Card 2022: Wieden + Kennedy
It was a tough year for the independent, hit with key client losses and high turnover, but its Japan business has thrived under a new vision to take on more local work.
Agency Report Card 2022: Wavemaker
Wavemaker had a solid but less remarkable 2022 as it sought to help clients navigate a downturn and the world of addressable media.
Agency Report Card 2022: VMLY&R
ANZ boosted business and India shone brightly on creative awards. The same success, however, didn’t extend evenly throughout the network.
Agency Report Card 2022: UM
UM worked hard to retain its portfolio in 2022, with fewer big client swings to rock the boat. But we had less evidence of progressive staff culture and output, which led to slips in several categories.
Agency Report Card 2022: TBWA
The loss of a premier client swung like an axe, and the year demanded adaptation; for the most part, the agency did not disappoint.
Agency Report Card 2022: M&C Saatchi
In a year spent dodging bullets, first from the buyout bid and then the Audi plagiarism scandal, M&C Saatchi held its own in APAC.
Agency Report Card 2022: Initiative
As it expanded its relationship with Amazon, Initiative invested in developing new technology out of APAC.
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