Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
Mamma Mia! Leggo’s and Wunderman Thompson stir up a saucy food controversy in a new campaign that’s got Ad Nut’s tail twitching in excitement.
A 'sharp' move because a really long time calls for a really long pencil.
FCB India creates real-life-inspired films to showcase Uber's auto and motorbike ride services and the indomitable spirit of Indians to face and overcome odds.
The campaign will be spread across TV, digital, outdoor and social media.
For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
Conceptualised by Leo Burnett, the film features Saif Ali Khan, who has been re-appointed as brand ambassador.
INSPIRATION STATION: McCann Shanghai pulls a charming and timely experiential campaign. We're toasting to their creativity and innovation.
Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention.
Some are celebrating with sustainable pledges while others are leaving the planet altogether.
The series of 20 Romanticism-style paintings uses artificial intelligence to imagine what could happen if society doesn’t act on climate change.
The immersive experience takes place during Milan Design Week.
Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
The film conceptualised by Leo Burnett for P&G India's CSR arm tells the story of a primary student fearful of answering questions.
AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.