The Work: The latest from the world of commercial creativity
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'Bubble Trouble': Budget Direct's ad gives inside scoop on dodgy bath bombs
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
Leggo’s takes a cheeky bite out of Italian food traditionalists in new campaign
Mamma Mia! Leggo’s and Wunderman Thompson stir up a saucy food controversy in a new campaign that’s got Ad Nut’s tail twitching in excitement.
Ikea writes a new chapter in Singapore with a colossal pencil
A 'sharp' move because a really long time calls for a really long pencil.
Uber moves beyond cars to ride with three-wheelers in latest India campaign
FCB India creates real-life-inspired films to showcase Uber's auto and motorbike ride services and the indomitable spirit of Indians to face and overcome odds.
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Pepsi takes on gender stereotypes with Samantha Ruth Prabhu
The campaign will be spread across TV, digital, outdoor and social media.
Oatly created a F*ck Oatly website. Here’s why
For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.
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Metaverse mane makeover: L’Oréal shows the future of fashion
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
Saif Ali Khan returns for Lay's, this time its for the gourmet range
Conceptualised by Leo Burnett, the film features Saif Ali Khan, who has been re-appointed as brand ambassador.
From swabs to sips, Hoegaarden flips the script on Covid booths in China
INSPIRATION STATION: McCann Shanghai pulls a charming and timely experiential campaign. We're toasting to their creativity and innovation.
From DMs to dinner: Thailand's Five Star Chicken delivers heartwarming campaign
Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention.
How food and apparel brands are honouring Earth Day 2023
Some are celebrating with sustainable pledges while others are leaving the planet altogether.
AI paints two futures - climate action or not - for WWF exhibition
The series of 20 Romanticism-style paintings uses artificial intelligence to imagine what could happen if society doesn’t act on climate change.
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Google creates ‘full-body’ experience to show its design is ‘shaped by water’
The immersive experience takes place during Milan Design Week.
Samsung app-tivates audience in latest viral campaign
Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.
Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign
The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.
P&G Shiksha film addresses classroom fears of falling behind
The film conceptualised by Leo Burnett for P&G India's CSR arm tells the story of a primary student fearful of answering questions.
Tiger taps G-Dragon to launch Soju-infused beer
AD BRIEF: In this launch campaign from Le Pub (Publicis) the South Korean rapper takes his audience to a place they've never experienced before.