Inflation encourages clients to invest in marketing, WPP CEO says.
'Automation-first' mindset will increase profitability, agency group says.
UK B2B arm delivered best results in a decade.
CEO talks to Campaign UK at Q4 results about rewarding talent and paying an average salary increase of 8% last year.
The recently-appointed global chief strategy officer talks about “reverence” for agency brands and reveals why he pulled out of that big Dentsu job.
UK is an area of particular focus.
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