The Knowledge

6 hours ago

2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads

Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.

Apr 26, 2023

Global indie agency rankings: W&K is most active shop at start of 2023

W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.

Apr 24, 2023

From crisis to recovery: The shifting priorities in government advertising spend

Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.

Apr 18, 2023

Global agency rankings: Three media shops exceed $1 billion in billings

Top-placed OMD registered 37 wins in January-February media table.

Apr 14, 2023

Hospitality vs. cost-of-living-crisis: Adapting in uncertain times

With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.

Apr 6, 2023

2022 new-biz review: Which agencies gained the most new clients?

Globally, the top media agency picked up more than 250 pieces of business, while for the top creative shop it was close to 500.

Apr 5, 2023

M&A Watch: Busy start to 2023 with renewed activity from ad networks

Following holding groups’ return to M&A in 2022, WPP, Havas and Publicis all made deals in January.

Mar 30, 2023

2022 new-biz review: Which creative agencies came out on top?

Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.

Mar 23, 2023

Global agency groups 2022 report card: ‘Another record year'

Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.

Mar 22, 2023

2022 new-biz review: Which media agencies came out on top?

Campaign looks at the top agencies ranked by gross new-business billings in 2022.

Mar 7, 2023

Asia-Pacific new-biz spotlight: Omnicom bounces back in December

Despite an overall drop in the region’s new business, Omnicom generated $100 million more in billings compared with previous month.

Feb 27, 2023

2022 APAC agency rankings: Zenith and Ogilvy finish atop new business leagues

Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.

Feb 24, 2023

Global new-biz round-up: PlayStation pitch bolsters December billings to $5bn

Publicis Groupe contributed to two-thirds of December billings.

Feb 22, 2023

Global agency rankings: Publicis takes top three spots in media league

Sister shop Leo Burnett ends year in second place in creative table.

Feb 16, 2023

M&A Watch: CX and B2B top trends in December

Agencies bought at end of 2022 include Fiftyfive5 and Melon.

Feb 16, 2023

Luxury advertising amid an economic downturn

With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?

Feb 10, 2023

The fragmentation of TV audiences

With the likes of Netflix and Disney+ bringing in advertising-supported subscriptions, Campaign examines the impact this will have on traditional TV advertising in different regions.