Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Billings in the region went up 19% from a year earlier.
W&K had 14 wins and almost $300m in estimated billings in January-February – the highest of any creative or media agency.
Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.
Top-placed OMD registered 37 wins in January-February media table.
With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.
Globally, the top media agency picked up more than 250 pieces of business, while for the top creative shop it was close to 500.
Following holding groups’ return to M&A in 2022, WPP, Havas and Publicis all made deals in January.
Campaign looks at the top ad agencies ranked by gross new-business billing in 2022.
WPP and Havas were top buyers last year.
Staff bonuses at WPP and Publicis Groupe announced, but Interpublic agencies impacted by tech giant problems.
Campaign looks at the top agencies ranked by gross new-business billings in 2022.
Meanwhile, AB InBev and Mondelez dominated media new business.
Despite an overall drop in the region’s new business, Omnicom generated $100 million more in billings compared with previous month.
Campaign AI data suggests 2022 was a slower year for new business in APAC, with total win revenue dropping 21%.
Publicis Groupe contributed to two-thirds of December billings.
Sister shop Leo Burnett ends year in second place in creative table.
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