News

5 hours ago

China continues to fuel spring luxury rebound

The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.

10 hours ago

Havas Media Group India to handle Puma's entire media mandate

Puma has been working with the agency for parts of its offline business prior to this.

10 hours ago

Snap poaches director of creative strategy from Meta

Valentina Culatti will join Snap's EMEA creative strategy and production team next month.

1 day ago

Best Places to Work Asia-Pacific 2023: Entries open

Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.

1 day ago

How ChatGPT and Web3 will open a new can of worms for advertising transparency

Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo

1 day ago

GroupM forms commerce unit under Nexus performance hub

Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.

2 days ago

The big issues brands must tackle to deliver seamless consumer experiences

CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.

2 days ago

Inside FairPrice's retail media strategy to help brands target consumers

CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.

2 days ago

Snap announces new ad tools after weak Q1 earnings

Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.

2 days ago

Was that toothpaste on the Met Gala carpet? Here’s how Colgate responded

The toothpaste brand joked that it didn’t expect to “be the carpet."

2 days ago

Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team

X works to invent and launch breakthrough technologies and businesses to solve major problems.

3 days ago

Alibaba holds the largest Taobao Maker Festival in eight years

Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.

3 days ago

Eugene Lee promoted to McDonald’s International CMO

Effective immediately, under the new role, Lee will oversee the international developmental licensed (IDL) market segment in all global regions outside of the US.

3 days ago

Valerie Madon joins McCann Worldgroup as SEA chief creative

Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.

3 days ago

Move and win roundup: Week of May 1, 2023

Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.

Apr 28, 2023

Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness

CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.

Apr 28, 2023

BBDO Greater China CCO set to exit the agency

Creative leadership is set for a reshuffle at the shop as CCO Leong Wai Foong departs at the end of the month, Arthur Tsang, of BBDO China steps in.

Apr 28, 2023

Amazon Q1 results beat estimates with growth from advertising business

Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.

Apr 28, 2023

Snap revenue falls 7% in Q1

The parent company of Snapchat said advertising demand was impacted by the platform’s transition to click-through conversions.