Advertising
China continues to fuel spring luxury rebound
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Havas Media Group India to handle Puma's entire media mandate
Puma has been working with the agency for parts of its offline business prior to this.
Fit for a King: How are brands celebrating the coronation?
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
Snap poaches director of creative strategy from Meta
Valentina Culatti will join Snap's EMEA creative strategy and production team next month.
Creative Minds: Bill Davies' crazy plan of almost dodging the end of the world
The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.
Asia-Pacific new-biz spotlight: Billings jump by a fifth with key moves in China
Billings in the region went up 19% from a year earlier.
Agency Report Card 2022: Publicis Creative
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Avoiding greenwashing doesn't mean you should start greenhushing
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
Why has Vice not found the right support from advertisers?
Media investors cited brand safety concerns and a lack of USP.
This underwear doubles as a screen to encourage sex while streaming
An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
Inside FairPrice's retail media strategy to help brands target consumers
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Snap announces new ad tools after weak Q1 earnings
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
Was that toothpaste on the Met Gala carpet? Here’s how Colgate responded
The toothpaste brand joked that it didn’t expect to “be the carpet."
Ikea writes a new chapter in Singapore with a colossal pencil
A 'sharp' move because a really long time calls for a really long pencil.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
