Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
The emergence of new technology always sends a ripple through the advertising community. Trending technology buzzwords annually pepper every industry event, client brief and PowerPoint presentation un
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
