Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.
The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
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