Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Madon, who has held lead creative posts at VMLY&R, Havas and Meta, starts in the newly-created role mid-May.
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
The win by Hakuhodo First out of Bangkok, supported by H+, covers 65 markets worldwide.
Ashutosh Srivastava’s role as APAC CEO will conclude at the end of April, with sub-regions reporting directly to the global leadership team
In a world where agencies want to be solutions partners and creatives want to deploy generative AI tools, the veteran adlander still sees opportunities to create magic.
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