Opinions
Fit for a King: How are brands celebrating the coronation?
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?
How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
Avoiding greenwashing doesn't mean you should start greenhushing
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
Brand purpose: Driving business growth through societal impact in Asia
Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.
Why is there still such chronic underinvestment in disabled creative talent?
Adland's slow awakening to the commercial benefit of inclusivity feels surprising.
It’s time to make the brand experiences sector more inclusive for women
Industry underrepresentation remains a critical problem.
Agency culture benefits when leaders sweat the small stuff
Seemingly minor actions, such as being courteous, can set the tone for an inclusive working environment, but sharing personal anecdotes may need more consideration
The rise of lo-fi strategy: Unleashing a new era in advertising authenticity
Instead of foisting their value propositions on audiences, brands may want to opt for outreach strategies with a more human touch, like using 'regramming', raw celebrity or 'brandfies' says this behavioural analyst.
The rise and fall of the blue checkmark
The recognition and respect that comes with good marketing or PR is earned.
Why are brand experiences still so rubbish in adland?
The industry is sometimes losing sight of where interactions should focus.
From Dungeon Master to master presenter: The power of D&D in the workplace
The journey from getting hooked on the game to honing professional skills was a short one for MediaMonks' Paolo Escueta.
AI and offshoring underpin permanent revolution in holding company strategies
As the agency business faces economic uncertainty and reshapes itself for the future of work, holding companies are leaning into artificial intelligence and offshoring.
The upfront that changed everything? Wait until next year.
Macroeconomic conditions lend themselves to business as usual at the annual television rights buying event in the US.
10 ways to annoy journalists in press releases
PRWeek reveals the secrets to eye-catching press release copy – and how to avoid the cardinal sins.
From buy now, pay later to virtual banks: The latest in financial advertising
Financial panic notwithstanding, banks and insurance operators in APAC are modestly increasing their advertising and promotion expenditures, but with a strategic change in focus, writes PHD Hong Kong's CEO.
Brands must learn how to use AI without hurting others and themselves
It’s crucial to consider real-world context before jumping into digital executions with AI.
Beyond the metaverse and AI, making measurable differences to brand-building
'Did anybody notice the word “shoppertainment” getting used less in 2022?' asks Ogilvy's SEA vice president for Experiences as he talks about 'quieter changes' poised to have the loudest impact on the region's e-commerce landscape.
Simple steps can allow everyone to experience your content
Accessibility requirements for social media need to be understood and appreciated across all organisations, not just among content creators
What are agency groups to do about China?
Investor-oriented columnist Ian Whittaker suggests the market opportunity for the big agency holding companies in China is unlikely to grow much more.
Busting the myth that remote work doesn't work for creatives
How to tackle the biggest lie we tell ourselves in a post-office world.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
