Marketing
Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
China continues to fuel spring luxury rebound
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Havas Media Group India to handle Puma's entire media mandate
Puma has been working with the agency for parts of its offline business prior to this.
Fit for a King: How are brands celebrating the coronation?
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?
Agency Report Card 2022: Publicis Creative
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Avoiding greenwashing doesn't mean you should start greenhushing
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
Agency Report Card 2022: PHD
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
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The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
Was that toothpaste on the Met Gala carpet? Here’s how Colgate responded
The toothpaste brand joked that it didn’t expect to “be the carpet."
Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Agency Report Card 2022: OMD
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
Brand purpose: Driving business growth through societal impact in Asia
Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.
Alibaba holds the largest Taobao Maker Festival in eight years
Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.
Move and win roundup: Week of May 1, 2023
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
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Metaverse mane makeover: L’Oréal shows the future of fashion
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
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APAC marketers have low confidence in digital ROI measurement
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
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