The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Puma has been working with the agency for parts of its offline business prior to this.
Brands celebrating royal occasions have gone hand-in-hand for centuries. But in today’s chaotic, high-speed social environment, is there room for smarter, cheekier or even anarchistic responses?
Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work
CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
The toothpaste brand joked that it didn’t expect to “be the carpet."
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Consumption and purpose mean different things to Asians than their Western counterparts, opines BBDO Asia's CCO in his analysis of a large study based on consumer data from mainland China, Korea, Japan, Thailand, Philippines, and India.
Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
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