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Alibaba holds the largest Taobao Maker Festival in ...
Widely seen as a showcase of future consumption trends for Chinese youth, ten cities joined the exhibition this year as Taobao marks its 20th anniversary.
How Partipost grew its influencer marketing ...
Partipost co-founder and head of Taiwan speaks with Campaign about their partnership with Dentsu X and how technology is helping to scale micro-influencers networks.
WPP design powerhouse officially launches as Design ...
Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.
Embracing AI-generated content, BlueFocus will ...
Top Chinese marketing agency BlueFocus's share price spiked on the news, adding concerns about job cuts and AI-related unemployment in the marcomms community.
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Ebiquity: expect more reviews and pitches in China ...
TOP OF THE CHARTS: Covid and related restrictions delayed many media account reviews in 2022, which is why the media consultancy expects a resurgence in 2023.
Brand Health Check: Will a new name, logo and ...
BRAND HEALTH CHECK: A controversial beverage brand that never lacks new marketing tricks and tactics, will Genki Forest's rebranding to Chi Forest help it compete?
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