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‘A big step back’: Creative leaders fear brands ...
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
The end of TikTok? Influencer marketing pros prep ...
The super-popular app is in the crosshairs of both Democrats and Republicans, worrying content creators and the brands that work with them.
Did FTX kill crypto? Not for the PR agencies ...
Firms are finding silver linings — and plenty of media placement opportunities — for crypto clients amid FTX’s collapse.
Buckle up: Even more wage inflation is coming for ...
Employees are paying more at the pump, the grocery store and everywhere else, and they’re looking to companies to make up the difference.
When ‘grassroots’ public affairs work crosses a line
Two highly publicised incidents have come to light of firms flirting too closely with the ‘dark arts’ side of the business.
TikTok diplomacy: Why politicos are hailing the ...
People who are mocking strategy don’t understand the breadth and reach of the platform, say West Wing and campaign veterans.
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