Creative thinking can and should have a wider impact beyond advertising, but can only do that if the industry works harder to attract a more diverse workforce, according to the chief executive of WPP. This is the latest in our exclusive series of essays by global agency chiefs ahead of Cannes Lions.
Creativity is WPP’s single biggest competitive advantage. Of course, every organisation needs innovation to thrive but our industry is in the business of ideas. It’s the reason what we do has been in
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