Sustainability Impact

1 day ago

Avoiding greenwashing doesn't mean you should start greenhushing

Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.

Apr 24, 2023

Marketers lag behind in sustainability efforts, new WFA and Kantar report finds

While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.

Apr 19, 2023

Ariel shows long term impact of not sharing the load

Watch the film conceptualised by BBDO India here

Apr 17, 2023

Apple banks on diversity, sustainability for the launch of its first store in India

The 100-member team employed at the new Mumbai outlet consists of 50% women.

Apr 12, 2023

Why no-one will read this article on climate change

People turn away from climate change because it has an image problem. The solution? Urgent optimism.

Apr 4, 2023

10PM's new campaign shows the cleanest way to sleep dirty

Wake up and smell the sustainability. Howatson+Company’s innovative solution turns trash into media treasure.

Mar 27, 2023

Agency Report Cards 2022: We grade 30 APAC networks

Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.

Mar 16, 2023

Women to Watch Greater China 2023: Laurien Lee, iProspect

A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.

Mar 10, 2023

Women to Watch Greater China 2023: Jenny Lo, CatchOn

With a human-centric mindset, Lo pioneers business development, mentors young female talent, supports the underprivileged community while acting as a bridge between the domestic Chinese brands and the international market.

Mar 8, 2023

India's women leaders speak out on biases

Campaign India speaks to women leaders in the industry about the challenges they faced to get to where they are, and how they continue to face and fight stereotypes.

Mar 7, 2023

Lack of women in boardrooms due partly to resistance, survey finds

When will diversity get enough seats in the boardroom? Ahead of International Women’s Day, Campaign partnered with R3’s Women of the World network in a wide-ranging gender-disparity survey.

Mar 6, 2023

Women to Watch Greater China 2023: Echo Wang, Dentsu Creative

Sincere and inspiring, Wang is a fierce advocate for people, culture and commercial success. This has led to a better client and employee retention rate and steady business growth.

Feb 21, 2023

Ogilvy reflects on climate solutions through Antarctic expedition

As you read this, members from Ogilvy APAC are on an Antarctic Climate Expedition along with a diverse global team of 110 citizens. The mission: turn the tipping point of climate change into a turning point.

Feb 21, 2023

Sweet dreams are made of bills

Korea's Hana Bank and independent agency The Watermelon have teamed up to prey on people's superstitions and dress it up as environmentalism by stuffing pillows with old banknotes.

Feb 20, 2023

Not plastic: Organisations on a mission to make sustainable packaging mainstream

From takeaway boxes made of seaweed to compostable mailers made from plant-based materials, we meet those leading the charge to help brands end their plastic addiction and bring sustainable packaging to the masses.

Feb 17, 2023

Indonesia has a waste problem, M&C Saatchi is helping clean it up

More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.

Feb 15, 2023

Where are the women in creative leadership roles?

"Hold on, women, we can’t seem to find the handle of the boardroom door!", says Vu-Quan Nguyen-Masse as he demystifies the true meaning of DEI for clueless male leaders.

Feb 14, 2023

Wooing brand love and cost efficiencies

On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.

Feb 14, 2023

Creatives dissect the tone of Super Bowl LVII ads

From ‘goofy’ to ‘tone-deaf’, Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.