Sustainability Impact
Avoiding greenwashing doesn't mean you should start greenhushing
Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
Marketers lag behind in sustainability efforts, new WFA and Kantar report finds
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
Ariel shows long term impact of not sharing the load
Watch the film conceptualised by BBDO India here
Apple banks on diversity, sustainability for the launch of its first store in India
The 100-member team employed at the new Mumbai outlet consists of 50% women.
‘The food industry’s dirtiest secret’: Nuud calls out gum giants on plastic content
The campaign was created by TheOr.
Why no-one will read this article on climate change
People turn away from climate change because it has an image problem. The solution? Urgent optimism.
10PM's new campaign shows the cleanest way to sleep dirty
Wake up and smell the sustainability. Howatson+Company’s innovative solution turns trash into media treasure.
Agency Report Cards 2022: We grade 30 APAC networks
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Women to Watch Greater China 2023: Laurien Lee, iProspect
A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.
Women to Watch Greater China 2023: Jenny Lo, CatchOn
With a human-centric mindset, Lo pioneers business development, mentors young female talent, supports the underprivileged community while acting as a bridge between the domestic Chinese brands and the international market.
India's women leaders speak out on biases
Campaign India speaks to women leaders in the industry about the challenges they faced to get to where they are, and how they continue to face and fight stereotypes.
Lack of women in boardrooms due partly to resistance, survey finds
When will diversity get enough seats in the boardroom? Ahead of International Women’s Day, Campaign partnered with R3’s Women of the World network in a wide-ranging gender-disparity survey.
Women to Watch Greater China 2023: Echo Wang, Dentsu Creative
Sincere and inspiring, Wang is a fierce advocate for people, culture and commercial success. This has led to a better client and employee retention rate and steady business growth.
Ogilvy reflects on climate solutions through Antarctic expedition
As you read this, members from Ogilvy APAC are on an Antarctic Climate Expedition along with a diverse global team of 110 citizens. The mission: turn the tipping point of climate change into a turning point.
Sweet dreams are made of bills
Korea's Hana Bank and independent agency The Watermelon have teamed up to prey on people's superstitions and dress it up as environmentalism by stuffing pillows with old banknotes.
Not plastic: Organisations on a mission to make sustainable packaging mainstream
From takeaway boxes made of seaweed to compostable mailers made from plant-based materials, we meet those leading the charge to help brands end their plastic addiction and bring sustainable packaging to the masses.
Indonesia has a waste problem, M&C Saatchi is helping clean it up
More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.
Where are the women in creative leadership roles?
"Hold on, women, we can’t seem to find the handle of the boardroom door!", says Vu-Quan Nguyen-Masse as he demystifies the true meaning of DEI for clueless male leaders.
Wooing brand love and cost efficiencies
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
Creatives dissect the tone of Super Bowl LVII ads
From ‘goofy’ to ‘tone-deaf’, Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
