Brands are realising that inauthentic 'green' marketing may drive quick wins, but there are potential risks once the truth rolls out. Equally, fear of getting it wrong is getting in the way of landing powerful, positive messages.
While sustainability looms over most companies, a quick temperature check on the marketing landscape finds that organisations are not doing enough, even if there is meaningful progress.
Watch the film conceptualised by BBDO India here
The 100-member team employed at the new Mumbai outlet consists of 50% women.
The campaign was created by TheOr.
People turn away from climate change because it has an image problem. The solution? Urgent optimism.
Wake up and smell the sustainability. Howatson+Company’s innovative solution turns trash into media treasure.
Campaign Asia-Pacific presents its 20th annual evaluation of APAC agency networks based on their 2022 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
A skilled articulator of business, media and market trends, Lee has spearheaded actionable insights for business stakeholders locally and globally.
With a human-centric mindset, Lo pioneers business development, mentors young female talent, supports the underprivileged community while acting as a bridge between the domestic Chinese brands and the international market.
Campaign India speaks to women leaders in the industry about the challenges they faced to get to where they are, and how they continue to face and fight stereotypes.
When will diversity get enough seats in the boardroom? Ahead of International Women’s Day, Campaign partnered with R3’s Women of the World network in a wide-ranging gender-disparity survey.
Sincere and inspiring, Wang is a fierce advocate for people, culture and commercial success. This has led to a better client and employee retention rate and steady business growth.
As you read this, members from Ogilvy APAC are on an Antarctic Climate Expedition along with a diverse global team of 110 citizens. The mission: turn the tipping point of climate change into a turning point.
Korea's Hana Bank and independent agency The Watermelon have teamed up to prey on people's superstitions and dress it up as environmentalism by stuffing pillows with old banknotes.
From takeaway boxes made of seaweed to compostable mailers made from plant-based materials, we meet those leading the charge to help brands end their plastic addiction and bring sustainable packaging to the masses.
More than a million volunteers mobilized by M&C Saatchi Indonesia and the Indah Foundation will clear plastic and litter from their local beaches, rivers and parks as part of the Hari Bersih event on February 19.
"Hold on, women, we can’t seem to find the handle of the boardroom door!", says Vu-Quan Nguyen-Masse as he demystifies the true meaning of DEI for clueless male leaders.
On Valentine's Day, brands are ardently wooing consumers to stay at the forefront of their minds and to preserve their loyalty. Those brands that truly comprehend and hold dear to their target audience's values, attitudes, and behaviors will stand out.
From ‘goofy’ to ‘tone-deaf’, Super Bowl ads called on familiar tropes and light-hearted themes this year. We ask creatives what the tone of the ads says about the current state of the ad industry.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins