Matthew Keegan

Apr 25, 2023

Neurodiversity in advertising: the benefits of ...

Great minds don't always think alike. This Autism Awareness Month, we're moving the dial on DEI to discuss why accessibility is still not high on the marketing agenda and why adland needs to think differently to make neurodiversity an asset.

Apr 24, 2023

From crisis to recovery: The shifting priorities in ...

Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.

Apr 14, 2023

Hospitality vs. cost-of-living-crisis: Adapting in ...

With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.

Apr 10, 2023

What advertisers can learn from countries that ...

With a potential ban of TikTok in the US looming, we asked advertisers in India and Hong Kong, where the short video app is already banned, which alternatives they have turned to, and whether or not they feel they're missing out?

Apr 5, 2023

Beyond likes and follows: how brands are redefining ...

Authenticity is the new black. We explore how brands are marrying the art of connection with the science of customer loyalty with new-age products and services to create feelings of belonging.

Mar 22, 2023

Nepotism in advertising: is who you know still more ...

From the recent viral trend of "nepo babies" to people getting jobs based on connections, just how pervasive is nepotism in advertising, and what, if anything, is the industry doing to tackle it?