Jyoti Rambhai

Apr 24, 2023

From crisis to recovery: The shifting priorities in ...

Covid-19 put government advertising centre stage globally, but now, as countries face different challenges, Campaign explores how communication has changed.

Apr 14, 2023

Hospitality vs. cost-of-living-crisis: Adapting in ...

With rising prices, labour shortages and changing consumer behaviour, Campaign's Q2 Global Forecast examines how the cost-of-living crisis is impacting the hospitality sector.

Feb 16, 2023

Luxury advertising amid an economic downturn

With global economic uncertainty showing no sign of easing, what impact will it have on luxury brands that have so far shown resilience?

Feb 10, 2023

The fragmentation of TV audiences

With the likes of Netflix and Disney+ bringing in advertising-supported subscriptions, Campaign examines the impact this will have on traditional TV advertising in different regions.

Dec 19, 2022

Global forecast: Pharma and healthcare brands shift ...

Campaign explores how pharma and healthcare brands project the year ahead in spend and media channels—particularly in these trying economic times.

Dec 16, 2022

Global forecast: The impact of the energy crisis on ...

Q4 2022: As energy prices skyrocket and half the world enters a third winter with Covid, Campaign explores how brands are investing in and adopting new advertising strategies in the face of an impending recession.