PR
Best Places to Work Asia-Pacific 2023: Entries open
Celebrate APAC agencies and brands' outstanding achievements in improving workplace cultures.
How Bud Light’s abandonment of the trans community could influence Pride
In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.
Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Move and win roundup: Week of May 1, 2023
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
'Creativity is still very much people-driven' — how is PR using AI?
With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?
‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash
Experts worry about a broader chilling effect on brands speaking up on divisive social issues after the backlash to Bud Light’s partnership with influencer Dylan Mulvaney.
Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
The rise and fall of the blue checkmark
The recognition and respect that comes with good marketing or PR is earned.
Move and win roundup: Week of April 24, 2023
Get the latest updates from Mindshare, Initiative, Flare Communications, Quantum, FCB, Leo Burnett, Archetype, Havas Media, DDB, Tourism Fiji and more in our weekly column of people moves and account wins.
How food and apparel brands are honouring Earth Day 2023
Some are celebrating with sustainable pledges while others are leaving the planet altogether.
Sprout Social rolls out AI-powered features
The company is building on the platform’s proprietary machine learning and automation capabilities.
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Publicis Groupe CEO Arthur Sadoun: ‘Our transformation is complete’
Sadoun talks through the holding company’s strong Q1 2023 results and gives insight into his strategy for the business, talent and more.
P&G Shiksha film addresses classroom fears of falling behind
The film conceptualised by Leo Burnett for P&G India's CSR arm tells the story of a primary student fearful of answering questions.
Publicis surpasses Omnicom as second-largest holding company by revenue
The French holding company said it has grown by nearly 50% since 2019 as its platform model pays off.
10 ways to annoy journalists in press releases
PRWeek reveals the secrets to eye-catching press release copy – and how to avoid the cardinal sins.
HSBC signs Virat Kohli as brand influencer
Campaign featuring the cricketer will be rolled out soon
TBWA NZ and Southern Cross develop toxic food warning symbol for pets
The 'Paws Off!' campaign endorsed by the New Zealand Veterinary Association calls on CMOs of food and drink brands to apply labels to their packaging.
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Omnicom grows 5.2% organically in Q1 but caution abounds
CEO John Wren spoke about economic uncertainty related to rising interest rates and shared more about the group’s RTO plans.
Australian agency forms joint venture to expand into UK
Australia’s LaunchLink Communications and UK-based comms agency Brazil and have joined forces to develop international business opportunities.
Simple steps can allow everyone to experience your content
Accessibility requirements for social media need to be understood and appreciated across all organisations, not just among content creators
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