Elizabeth Wiredu
3 days ago

'Creativity is still very much people-driven' — how is PR using AI?

With AI tools causing a stir across the sector, how are PR and comms agencies deploying AI tech on a day-to-day basis?

Getty Images/ Jonathan Kitchen

AI is not a new form of technology – the earliest successful AI program was written back in 1951. However, unless you've been hiding under a rock for the past few months, you would have noticed that t

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