Matthew Keegan
Apr 25, 2022

Brand Health Check: Can Cathay Pacific soar again?

Following record losses, job cuts, and the closure of its regional Cathay Dragon service, can the beleaguered airline 'move beyond' like its own motto suggests?

(Shutterstock)

A global pandemic was always going to hit the airline industry hard, but with no domestic market to fall back on, it's been particularly tough for Hong Kong's flag carrier Cathay Pacific, which has be

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