Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.
As marketers adopt a more cautious optimism in the industry for 2023, they are allocating more funds to performance channels. However, they risk overinvesting, which could weaken a brand's ability to
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
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