Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Billings in the region went up 19% from a year earlier.
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
UK agencies outperformed US operations.
WPP has said AI will be "fundamental" to its business and the group is "excited by its transformational potential".
Holding group says it remains on track for 3-5% growth over 2023.
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
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