Media
Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
2023 APAC agency rankings: Publicis Groupe, GroupM take early creative & media leads
Saatchi & Saatchi and Leo Burnett have landed the biggest client wins to lead the creative new business table while Mindshare and Wavemaker have racked up the most wins to lead media agencies in the earliest months of the year.
Asia-Pacific new-biz spotlight: Billings jump by a fifth with key moves in China
Billings in the region went up 19% from a year earlier.
How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
Agency Report Card 2022: PHD
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
Inside FairPrice's retail media strategy to help brands target consumers
CASE STUDY: Retailers increasingly turn to retail media to get first-party data as they navigate a post-cookie world. Campaign takes a closer look at the retail media strategy of Singapore's biggest retailer, FairPrice.
Agency Report Card 2022: OMD
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
Move and win roundup: Week of May 1, 2023
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
Foodpanda's keys to better brand experience: Empathy, gamification and seamlessness
CAMPAIGN 360 PREVIEW: The food delivery app's head of quick commerce marketing, Judson Teo, explains how a wider scope of brand engagements are needed to supplement performance campaigns.
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Amazon Q1 results beat estimates with growth from advertising business
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
IPG underperforms vs other groups with 0.2% fall in organic revenues
UK agencies outperformed US operations.
WPP: AI will be 'fundamental' to our business
WPP has said AI will be "fundamental" to its business and the group is "excited by its transformational potential".
WPP delivers 2.9% organic growth in ‘positive start’ to year
Holding group says it remains on track for 3-5% growth over 2023.
Simplification, responsibility, automation: GroupM’s approach to a changing market
EXCLUSIVE: GroupM global investment lead Andrew Meaden shares how the world’s largest media buyer is approaching a changed media landscape ahead of the 2023 upfronts.
Meta restores revenue growth as newer ad formats show promise
Following three successive quarters of decline, Meta reversed its fortunes in Q1, crediting much of its performance to AI.
Dentsu wins Hong Kong Tourism Board's global media account
Effective immediately, Dentsu will be HKTB's new global media partner for Asia Pacific, Europe and North America, taking over from Mindshare.
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APAC marketers have low confidence in digital ROI measurement
TOP OF THE CHARTS: APAC marketers embrace streaming channels for ads despite questions on effectiveness, according to Nielsen’s Annual Marketing Report
Digital Media Awards 2023 winners revealed
See the full winners list, including the Grand Prix winners, campaign awards in the media and product-sector sections, the digital media owners awards, and the people/company awards.
Ebiquity CEO on brands overinvesting in media and being underserved in APAC
Ebiquity CEO Nick Waters speaks to Campaign about the value gap in media, opportunities in APAC and progress in measuring media's carbon footprint.
Omnicom partners with Adobe to automate content supply chain
Adobe’s content supply chain tools will be integrated in Omnicom’s marketing operating system to streamline creative workflows.
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