EXCLUSIVE: Chris Reitermann and Kent Wertime sit down with Campaign Asia-Pacific to ponder the future of creativity in a sales-driven environment; the effects of tech layoffs for the agency world; and the unavoidable embrace of sustainability consulting.
“As soon as people hear Ogilvy, they think advertising,” says Chris Reitermann, co-CEO, Asia and Greater China, at Ogilvy. “So when we got rid of [Ogilvy & Mather] and Ogilvy PR as standalone brands,
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