Advertising Analysis Marketing The Information
Surekha Ragavan Alison Weissbrot Jyoti Rambhai
Sep 27, 2022

How should marketers approach the Qatar World Cup?

With rising global inflation and economic uncertainty, Campaign explores the opportunities and challenges facing brands as one of the busiest times of the year collides with a major sporting event.

(Getty Images)

This article is part of Campaign's Global Forecast for Q3 2022, published by Campaign Advertising Intelligence . Despite the current geopolitical situation, soaring inflation rates and the cost of

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