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Staff Reporters
Mar 27, 2023

Agency Report Card 2022: Hakuhodo

Hakuhodo saw business bounce back as Covid restrictions relaxed and is investing the money in new digital capabilities, but it still needs to make culture and DEI a bigger priority.

Play Has No Limits featuring Kenshi Yonezu - Sony Playstation

Hakuhodo had a couple of big goals for 2022. One was to grow beyond traditional advertising and media to concentrate on more integrated, ‘full-funnel’ marketing services. New business partnerships wit

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