Or is this newish metric just another shiny object?
Valentina Culatti will join Snap's EMEA creative strategy and production team next month.
Billings in the region went up 19% from a year earlier.
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Media investors cited brand safety concerns and a lack of USP.
With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
S4 Capital pays out lower bonuses after top execs fall short on integration, profit and diversity.
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
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WPP has said AI will be "fundamental" to its business and the group is "excited by its transformational potential".
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
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