Digital
Agency Report Card 2022: Publicis Media
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
As upfronts near, can attention live up to the hype?
Or is this newish metric just another shiny object?
Snap poaches director of creative strategy from Meta
Valentina Culatti will join Snap's EMEA creative strategy and production team next month.
Asia-Pacific new-biz spotlight: Billings jump by a fifth with key moves in China
Billings in the region went up 19% from a year earlier.
Agency Report Card 2022: Publicis Creative
New leadership and continued integration across APAC are beginning to pay dividends for Publicis, which produced some stellar creative work.
How ChatGPT and Web3 will open a new can of worms for advertising transparency
Evolving technologies such as generative AI and blockchain decentralisation will create a minefield for advertising fraud, according to TrafficGuard's Patricia Freijo
GroupM forms commerce unit under Nexus performance hub
Media investment company aims to standardize its commerce capabilities across markets and develop technology to help clients navigate an increasingly fragmented marketplace.
Why has Vice not found the right support from advertisers?
Media investors cited brand safety concerns and a lack of USP.
How marketers have begun tapping smart home device opportunities
With a cluttered ecosystem fighting for consumers’ attention, smart home devices may be an effective way to engage with audiences with a better understanding of needs and behaviours at home, says UM's APAC strategy director.
Agency Report Card 2022: PHD
PHD’s business did not do as well as it would have liked compared to 2021, but it remains one of the most progressive agencies.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
The big issues brands must tackle to deliver seamless consumer experiences
CAMPAIGN 360 PREVIEW: Brands today cannot afford to make mistakes with customer experience. From technology to content and beyond, Campaign looks at how brands can better understand and deliver what consumers want.
Snap announces new ad tools after weak Q1 earnings
Snap unwraps a bevy of new ad tools, including content pacts with the 2024 Paris Olympics and Paralympic Games, and the availability of ads in Spotlight user-generated content at the IAB NewFronts in New York.
Alphabet’s X hires Impossible Foods alum Jessica Appelgren as it builds out marcomms team
X works to invent and launch breakthrough technologies and businesses to solve major problems.
Agency Report Card 2022: OMD
OMD’s new leaders spent the year getting their feet wet and found success when pitching for new business, but overall revenue dropped.
Move and win roundup: Week of May 1, 2023
Updates from RGA Australia, VaynerMedia, Wavemaker, Google, Ogilvy, Bastion, Think HQ, and more in our weekly roundup of people moves and account wins.
Martin Sorrell's bonus drops after MediaMonks owner misses targets
S4 Capital pays out lower bonuses after top execs fall short on integration, profit and diversity.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Amazon Q1 results beat estimates with growth from advertising business
Despite the earnings beat, executives at Amazon struck a cautious tone, citing concerns over what lies ahead for the economy.
Oatly created a F*ck Oatly website. Here’s why
For those who dislike the site, there are also F*ck F*ck Oatly and F*ck F*ck F*ck Oatly sites.
WPP: AI will be 'fundamental' to our business
WPP has said AI will be "fundamental" to its business and the group is "excited by its transformational potential".
.png&h=268&w=401&q=100&v=20170226&c=1)
Metaverse mane makeover: L’Oréal shows the future of fashion
Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
