Staff Reporters
Mar 27, 2023

Agency Report Card 2022: MediaCom

MediaCom had two big tasks for the year: build out the Coca-Cola OpenX team and plan for Essence’s integration into the agency.

Kentucky Fried Chicken Degustation - KFC

2022 was eventful for MediaCom. At the start of the year, the agency took time to onboard Coca-Cola, having won the account at the group level with parent holding company WPP the previous year. At th

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