Digital Marketing Media The Information
Staff Reporters
Mar 27, 2023

Agency Report Card 2022: UM

UM worked hard to retain its portfolio in 2022, with fewer big client swings to rock the boat. But we had less evidence of progressive staff culture and output, which led to slips in several categories.

NCT 127 Sticker Album - Spotify

In 2022, UM put its head down and concentrated on retaining key clients and growing its ‘Futureproof’ consulting business for clients looking at an uncertain future. But aside from one key win in Indi

Nice choice! This is premium content.

Sign in or join our subscription tier, The Information, today.

The Information

Why Subscribe?

  • Unlimited access to Campaign Asia-Pacific content* including its archive of 70,000+ articles. No monthly limits!
  • Premium member-only articles & analysis
  • Campaign’s annual APAC Agency Report Cards
  • Premium discount for Campaign event tickets
Join Now
Sign in

or call +852 2122 5222
or email [email protected]

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

1 ‘A big step back’: Creative leaders fear brands will retreat from LGBT support after Bud Light backlash

Eugene Lee promoted to McDonald’s International CMO

2 Eugene Lee promoted to McDonald’s International CMO

Delicious by design: Crafting foodie brands that pop!

3 Delicious by design: Crafting foodie brands that pop!

How Bud Light’s abandonment of the trans community could influence Pride

4 How Bud Light’s abandonment of the trans community could influence Pride

Valerie Madon joins McCann Worldgroup as SEA chief creative

5 Valerie Madon joins McCann Worldgroup as SEA chief creative

WPP design powerhouse officially launches as Design Bridge and Partners

6 WPP design powerhouse officially launches as Design Bridge and Partners

GroupM restructures Asia-Pacific leadership

7 GroupM restructures Asia-Pacific leadership

The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy

8 The CMO's MO: Income's Dhiren Amin on brand culture, sustainability and stand-up comedy

Empathy and culture: The keys to successful M&A

9 Empathy and culture: The keys to successful M&A

MRM's Ronald Ng on the overdue recognition of Asian creativity and embracing AI

10 MRM's Ronald Ng on the overdue recognition of Asian creativity and embracing AI

Related Articles

Agency Report Card 2022: PHD
The Information
2 days ago
Staff Reporters

Agency Report Card 2022: PHD

Agency Report Card 2022: OMD
The Information
3 days ago
Staff Reporters

Agency Report Card 2022: OMD

Agency Report Card 2022: Publicis Media
The Information
5 hours ago
Staff Reporters

Agency Report Card 2022: Publicis Media

Agency Report Card 2022: Publicis Creative
The Information
1 day ago
Staff Reporters

Agency Report Card 2022: Publicis Creative

Just Published

Agency Report Card 2022: Publicis Media
The Information
5 hours ago
Staff Reporters

Agency Report Card 2022: Publicis Media

Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings

China continues to fuel spring luxury rebound
5 hours ago
Jason Wang

China continues to fuel spring luxury rebound

The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.

'Bubble Trouble': Budget Direct's ad gives inside scoop on dodgy bath bombs
6 hours ago
Ad Nut

'Bubble Trouble': Budget Direct's ad gives inside ...

Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.