AAR’s New Business Pulse report compiled data from completed reviews in 2022
New-business appointments fell by 18% year on year in 2022, according to AAR’s New Business Pulse data. Advertising and integrated agency appointments declined the most dramatically, down 24%, while
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
.png&h=268&w=401&q=100&v=20170226&c=1)