Marketers should understand the value they seek and their objectives when experimenting with attention measurement—this is because attention is neither a commodity nor a currency and is notoriously hard to capture.
.jpg&h=570&w=855&q=100&v=20170226&c=1)
A host of attention-based ad solutions have come to market in the past few years, with a wide range of options aimed at helping advertisers at different stages of their campaigns—from pre-planning too
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
