Companies such as Cigna, Microsoft, Intel and Unilever have shown how to deliver innovative B2B campaigns. But APAC is just finding its feet in making this shift.
To many, B2B marketing has traditionally been jargon-laden and dense, weighed down by work that hammers business targets with dreary copy, imagery and promises of solutions to their problems. But we'
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
