Navigating LGBTQ culture is complicated in China. How can brands be aware of local “rainbow marketing” taboos yet still stay authentic to the community?
Bottega Veneta’s Qixi film — which cast same-sex couples to portray the inclusivity of love — resonated greatly among Chinese audiences. Themed as “Love, in motion,” the film spotlighted three couple
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
.png&h=268&w=401&q=100&v=20170226&c=1)
Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
