Nikita Mishra
Apr 26, 2023

From swabs to sips, Hoegaarden flips the script on Covid booths in China

INSPIRATION STATION: McCann Shanghai pulls a charming and timely experiential campaign. We're toasting to their creativity and innovation.

The campaign theme “Take a sip of sweetness and enjoy the Belgian spring” highlights Hoegaarden's three new fruit flavors. Photo: McCann Shanghai

More than three years of shutdowns, a massive Covid wave, an estimated million deaths, abrupt freedom and growing public outrage—till a few months back, China’s zero-Covid decree and its citizens’ ord

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