Staff Reporters
Apr 25, 2023

From DMs to dinner: Thailand's Five Star Chicken delivers heartwarming campaign

Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention.

Thailand's Five Star Chicken wanted to target social media addicts guilty of ignoring their parents' calls and texts in favour of scrolling through TikTok. BBDO Bangkok's solution? If you can't beat

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