Event time: 9am-11am SGT (refreshment starts at 8:30am)
Who should join: CMOs and marketing decision-makers
Conventional marketing wisdom has established time and again that the impulse to slash marketing budgets at the first signs of a recessive environment is a recipe for disaster.
Brands that have spent their way through a recession have performed disproportionately well once economic pressures have eased. Particularly if the brands did this while maintaining their commitments around sustainability, diversity, and inclusion. However, the rules for surviving previous recessions cannot be easily applied to a different context. Even marketers who have brought into the need to maintain marketing activity, find themselves faced with a wider range of communication options to choose from, and novel approaches to engage with and retain consumers. The first recession after a massive wave of digitalisation across Asia is a time to re-examine choices and priorities that may have been obvious, just three years ago. We believe there’s a better way to grow, so we are bringing you an exclusive breakfast event and podcast recording, in partnership with Wavemaker.
Following breakfast, you will:
- Derive insights from new research into Asian consumers, the categories and geographies that are likely to be the worst affected, and the role brands can play through tough times;
- Be part of an exclusive live podcast recording chaired by our editorial director Robert Sawatzky, where brand and agency marketers from L'Oréal, Mondelēz and Wavemaker will debate the best strategies to sustain meaningful growth while still having a positive impact on the world; and
- Get the chance to ask the speakers any questions you have about delivering growth in a downturn.
Join us to be part of the conversation
Our speakers:
