While the internet of things has so far failed to revolutionise marketing, a recently revealed service from Dentsu is using data from Sharp appliances to harvest consumer insights and tailor digital advertising.
As Gartner's hype cycle concept so eloquently captures, new technologies tend to go through a phase of inflated expectations before diving into the 'trough of disillusionment', which leads to a long
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
