Alison Weissbrot
Apr 9, 2021

Epsilon and The Trade Desk partner to preserve targeting as cookies disappear

Epsilon’s CORE ID will be interoperable with Unified ID 2.0 and available self-service through The Trade Desk.

Epsilon and The Trade Desk are preparing for Google’s phase out of third-party cookies on Chrome with a new partnership announced on Thursday. The partnership will unite Epsilon’s CORE ID with Unifie

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