Brands may continue to reel work in-house, but as the agency celebrates its first year, CEO Benedict Gordon talks D&G, Chinese national pride and opportunities in the region that are ripe for the picking.
On the surface, not much has changed since five WPP brand and design shops merged into a new agency, Superunion , 12 months ago. In the Hong Kong office that was formerly Brand Union, the biggest ag
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
