The campaign will be spread across TV, digital, outdoor and social media.
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Pepsi has rolled out the second film part of its 'Rise Up' campaign that has been conceptualised by Leo Burnett. After the film featuring Ranveer Singh , now the brand has got Samantha Ruth as bran
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.
