marketing
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
CMO Power List 2023: Call for nominations
Campaign Asia-Pacific's CMO Power List, a definitive guide to the most influential marketers in the region, is now accepting nominations for its 5th annual listing of top marketers.
‘Purpose’ still has a purpose
From Cannes to the pages of Campaign, purpose fatigue is taking hold, as creatives rail against po-faced, sanctimonious campaigns devoid of humour.
Independent creative chiefs on turning attention into sales
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
What is the secret sauce behind Lululemon’s popularity in China?
The logo resembling the Greek letter Omega has become a huge hit amongst workout enthusiasts,—but what exactly makes Lululemon stand out from the rest of its sportswear peers in China?
How will consumers choose brands this year?
PepsiCo Europe's chief marketing officer outlines three crucial elements for brands to consider over the coming 12 months.
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