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- How they find creative inspiration
- How they get beyond the brief
- And, crucially, how they create brand impact within the new commercial imperative
How do creatives — wherever in the world — address the new client imperative to produce ideas that do more than get noticed?
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Winning PepsiCo's business from China to Southeast Asia is impressive for Publicis and has allowed it to overtake Mindshare in media agency rankings
The return of Chinese consumer demand is propelling the stock prices of European luxury groups like LVMH and Hermès to new highs.
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Ahead of Mother's Day, 303 MullenLowe rolls out a soapy saga warning against the perils of cheap gifts with a message for mums: your money belongs to you, don't skimp on self-care.