design
WPP design powerhouse officially launches as Design Bridge and Partners
Following the merger of Design Bridge and Superunion last summer, leaders of the new company discuss their new identity and organisation in Asia.
Delicious by design: Crafting foodie brands that pop!
The best food brands don’t have to tell you what they sell. You already know. A flash of colour, or a stylised letter. It’s all they need to incite desire.
Sustainability: From need-to-have to want-to-have
It’s increasingly urgent: all brands need to up their game to be more sustainable. But how to do it with our region’s infrastructure in mind, while being affordable? The answer: design and design thinking.
Good packaging is good marketing — it’s time brands realised that
At a time when digital content and channels have evolved beyond recognition and marketing success is measured in clicks, views, and reach, it is easy for brands to overlook one of their most powerful forms of media: packaging. While the rise of digital has brought greater convenience and options to consumers, it’s also made it more important — and difficult — for brands to stand out.
Can DALL·E, the AI that creates images from text, accelerate advertising?
Spark Foundry's Will McMahon discusses the possibilities of this AI technology and how it helps agencies react quicker to real events.
How design thinking can solve systemic business problems
SPIKES ASIA ACADEMY: Michael Tam, the global design director at IBM, shares the value of design thinking in large enterprises and how it could unlock solutions to issues such as inclusivity and sustainability.
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