data
Why a data and identity strategy is a vital step to marketing in a cookieless world
Deploying first-party data-based identity solutions to track consumers is going to be essential for marketers in a world where third-party cookies are quickly losing relevance.
TikTok fined £12.7m for children's data and privacy breaches
The UK’s data watchdog said TikTok failed to protect the privacy of 1.4 million children.
The importance of delivering a personalised experience in times of privacy
Privacy can no longer be a business afterthought; it must be a strategy from inception, says Cybage executive.
Unleashing data's superpowers for the Korean market: GA4 and CDPs
MediaMonks' Isabel Han deep dives into how Korean brands are using the latest tech tools to gain valuable marketing insights. Plus, shares tips on overcoming adoption challenges.
The principles of effective data storytelling
In the age of data, a new skill has emerged as crucial for effective decision-making - data storytelling. EssenceMediacom's Aarti Bharadwaj explains how this speciality can help make data relatable, relevant, and human.
Data clean rooms: The solution for brands' identity hurdles?
The demand for DCRs has skyrocketed due to privacy concerns and growing first-party data use by advertisers. We look at how effectively brands are using this tool and what its limitations are.
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