Campaign Creative Capsule
Thursday, 27 April, 2023

Creative Minds: Meet 'Vickypedia', the Leo Burnett copywriter with a passion for trivia

Staff Reporters

Largely an introvert with spikes of passion, it takes Cate Blanchett movies, special causes, or campaign ideas for Vickknesh Raj to burst out of his shell.

Metaverse mane makeover: L’Oréal shows the future of fashion

Nikita Mishra

Wunderman Thompson helps L’Oréal become the first hairstylist brand to drop direct-to-avatar products across multiple online marketplaces.

From DMs to dinner: Thailand's Five Star Chicken delivers heartwarming campaign

Staff Reporters

Parents and grandparents have a way (or four!) of getting through to their children. BBDO Bangkok's latest campaign shows taking over their TikTok accounts might just be the most 2023 way to grab attention.

From swabs to sips, Hoegaarden flips the script on Covid booths in China

Nikita Mishra

INSPIRATION STATION: McCann Shanghai pulls a charming and timely experiential campaign. We're toasting to their creativity and innovation.

Neurodiversity in advertising: the benefits of tapping into the world’s largest minority group

Matthew Keegan

Great minds don't always think alike. This Autism Awareness Month, we're moving the dial on DEI to discuss why accessibility is still not high on the marketing agenda and why adland needs to think differently to make neurodiversity an asset.

Saif Ali Khan returns for Lay's, this time its for the gourmet range

Campaign India Team

Conceptualised by Leo Burnett, the film features Saif Ali Khan, who has been re-appointed as brand ambassador.

Samsung app-tivates audience in latest viral campaign

Ad Nut

Playing on consumers' deepest anxiety, Samsung's new campaign talks about the ease of switching phone brands amid dwindling global sales.

AI paints two futures - climate action or not - for WWF exhibition

Imogen Watson

The series of 20 Romanticism-style paintings uses artificial intelligence to imagine what could happen if society doesn’t act on climate change.

Snoop Dogg and Martha Stewart can’t find their lighters in Bic’s 4/20 campaign

Sabrina Sanchez

The campaign will feature OOH billboards in weed-named cities and call on Americans to help Snoop find his lighter.