Campaign Asia

Campaign Creative Capsule
Thursday, 04 May, 2023

Welcome to Creative Capsule, your weekly dose of creativity-focussed features. This week, Distillery Singapore’s Bill Davies delights us on his beer delivery to branding brilliance journey. Then, we get a one-on-one with Cannes Lion jury president Yoshihiro Yagi on his criteria for finding the best work in the world. And also gawk at Ad Nut’s review of undies that double up as streaming screens or take sides on the pineapple on pizza debate with a Leggo’s campaign.

Creative Minds: Bill Davies' crazy plan of almost dodging the end of the world

Staff Reporters

The Distillery creative had a foolproof apocalypse escape plan that involved seeking refuge in a tiny French armageddon village. A beer and a buddy may have foiled it.

Cathay winks at Hong Kongers love for keepsakes with 'Let's Get Moving ;P' campaign

Staff Reporters

AD BRIEF: From slippers to pens, everyone loves (free) souvenirs, especially if they are well-designed and worth treasuring. Cathay and Publicis Hong Kong celebrate this insight in a new campaign.

Industry Craft Lions jury president values 'emotion over function, dreams over efficiency' in judging best work

Gunjan Prasad

CANNES LIONS JURY PRESIDENT Q&A: Dentsu Japan's Yoshihiro Yagi breaks down his process, insights and sensibilities on selecting the best work.

Leggo’s takes a cheeky bite out of Italian food traditionalists in new campaign

Ad Nut

Mamma Mia! Leggo’s and Wunderman Thompson stir up a saucy food controversy in a new campaign that’s got Ad Nut’s tail twitching in excitement.

This underwear doubles as a screen to encourage sex while streaming

Ad Nut

An Instagram filter allows partners to watch their favorite shows – on their partners’ underwear – before, after or even while getting down to business.

Ikea writes a new chapter in Singapore with a colossal pencil

Nikita Mishra

A 'sharp' move because a really long time calls for a really long pencil.

How Bud Light’s abandonment of the trans community could influence Pride

Bailey Calfee

In light of the ongoing controversy between Bud Light and trans influencer Dylan Mulvaney, brands must decide whether to move forward with Pride plans — or succumb to a vocal minority.

Uber moves beyond cars to ride with three-wheelers in latest India campaign

Campaign India Team

FCB India creates real-life-inspired films to showcase Uber's auto and motorbike ride services and the indomitable spirit of Indians to face and overcome odds.

For information about this email newsletter, please contact:
Robert Sawatzky [email protected]

For information about sponsoring this email newsletter, please contact:
Richard Fahy [email protected]

You are currently subscribed to the Campaign Asia Bulletin as: *|EMAIL|*

Has this message been forwarded to you? Register now to receive this newsletter direct in your inbox.

To unsubscribe: Click Here